Digital Marketing Course at Edulink International College Nairobi

Digital Marketing Course

Overview

Digital Marketing Course trains students in one of the most in-demand skills in digital space today – Social Media Optimisation and Analytics.

Social Media Optimisation helps organizations improve their organic search results, extend their reach, and increase opportunities for people to link to their Business while Web analytics is a powerful tool that helps organizations improve customer satisfaction, identify patterns and trends, and make smarter business decisions.

COURSE OBJECTIVE

  • Optimize Websites using Search Engine Optimisation (SEO) tools
  • Use Social Media and SMO for interaction and communication and publicity
  • Use Social Media tools and techniques for mobile communication and publicity
  • Use Analytics to generate detailed statistics about a Website’s traffic and traffic sources and measure conversions
  • Design interactive websites using HTML5, CSS3 and JavaScript
  • Use Apps Reporting API to retrieve usage reports for your domain’s hosted accounts
  • Analyze a Website’s performance and generate reports using Analytics and Reporting tools
  • Develop a project to track the site statistics aligning to business objectives and goals
  • Learn types & technology of Digital advertisement to drive customer engagement & traffic on the website

WHO CAN JOIN THIS COURSE?

  • Undergraduates / Graduates
  • Working Professionals
  • Post Graduates, MBA

EXIT PROFILE

  • SEO Professional
  • Digital Marketing Professional
  • Data Analytics Professional
  • SMO Specialist web analytics & digital marketing courses

Course location: Edulink International College Nairobi.

Course duration: 10 Weeks

  • The course comprises recommended practice hours for every module. Students are advised to self-practice these hours at the lab or at home.
  • For practice at center labs, the student has to book the lab in advance

Course Intake dates: Ongoing

Course minimum entry requirements :

  • Kenya Certificate of Secondary Education (KCSE) minimum grade D+
  • International Baccalaureate (IB)
  • International General Certificate of Secondary Education (IGCSE)
  • General Certificate of Education (GCE)

Apply now: https://www.edulink.ac.ke/apply-now/

CategorySkillset
Digital Marketing ConceptsKey concepts
Marketing Planning
Future of Marketing
Web PresenceWeb Presence Options
Website considerations
Search Engine Optimisation (SEO)
Social Media SetupSocial Media Platforms (Facebook/Instagram ..)
Social Media Accounts setup
Social Media ManagementSocial Media Management Services
Marketing and promotion activities
Engagement, lead generation, and sales
Online Marketing and AdvertisingOnline advertising
E-mail marketing
Mobile marketing
AnalyticsGetting started
Web analytics
Social media insights
E-mail marketing and online advertising analytics
Final Project
Expert Seminar:-
1. How to be 1 in 100 (Key Element of Successful career)
2. Digital Marketing Master Class

Digital Marketing – Course Overview

Overview

Digital Marketing Course trains students in one of the most in-demand skills in digital space today – Social Media Optimisation and Analytics.

Social Media Optimisation helps organizations improve their organic search results, extend their reach, and increase opportunities for people to link to their Business while Web analytics is a powerful tool that helps organizations improve customer satisfaction, identify patterns and trends, and make smarter business decisions.

COURSE OBJECTIVE

  • Optimize Websites using Search Engine Optimisation (SEO) tools
  • Use Social Media and SMO for interaction and communication and publicity
  • Use Social Media tools and techniques for mobile communication and publicity
  • Use Analytics to generate detailed statistics about a Website’s traffic and traffic sources and measure conversions
  • Design interactive websites using HTML5, CSS3 and JavaScript
  • Use Apps Reporting API to retrieve usage reports for your domain’s hosted accounts
  • Analyze a Website’s performance and generate reports using Analytics and Reporting tools
  • Develop a project to track the site statistics aligning to business objectives and goals
  • Learn types & technology of Digital advertisement to drive customer engagement & traffic on the website

WHO CAN JOIN THIS COURSE?

  • Undergraduates / Graduates
  • Working Professionals
  • Post Graduates, MBA

EXIT PROFILE

  • SEO Professional
  • Digital Marketing Professional
  • Data Analytics Professional
  • SMO Specialist web analytics & digital marketing courses

Course location: Edulink International College Nairobi.

Course duration: 10 Weeks

  • The course comprises recommended practice hours for every module. Students are advised to self-practice these hours at the lab or at home.
  • For practice at center labs, the student has to book the lab in advance

Course Intake dates: Ongoing

Course minimum entry requirements :

  • Kenya Certificate of Secondary Education (KCSE) minimum grade D+
  • International Baccalaureate (IB)
  • International General Certificate of Secondary Education (IGCSE)
  • General Certificate of Education (GCE)

Apply now: https://www.edulink.ac.ke/apply-now/

Digital Marketing – Course Modules

CategorySkillset
Digital Marketing ConceptsKey concepts
Marketing Planning
Future of Marketing
Web PresenceWeb Presence Options
Website considerations
Search Engine Optimisation (SEO)
Social Media SetupSocial Media Platforms (Facebook/Instagram ..)
Social Media Accounts setup
Social Media ManagementSocial Media Management Services
Marketing and promotion activities
Engagement, lead generation, and sales
Online Marketing and AdvertisingOnline advertising
E-mail marketing
Mobile marketing
AnalyticsGetting started
Web analytics
Social media insights
E-mail marketing and online advertising analytics
Final Project
Expert Seminar:-
1. How to be 1 in 100 (Key Element of Successful career)
2. Digital Marketing Master Class