Digital Marketing Course trains students in one of the most in-demand skills in digital space today – Social Media Optimisation and Analytics.
Social Media Optimisation helps organizations improve their organic search results, extend their reach, and increase opportunities for people to link to their Business while Web analytics is a powerful tool that helps organizations improve customer satisfaction, identify patterns and trends, and make smarter business decisions.
Course Objective
Optimize Websites using Search Engine Optimisation (SEO) tools
Use Social Media and SMO for interaction and communication and publicity
Use Social Media tools and techniques for mobile communication and publicity
Use Analytics to generate detailed statistics about a Website’s traffic and traffic sources and measure conversions
Design interactive websites using HTML5, CSS3 and JavaScript
Use Apps Reporting API to retrieve usage reports for your domain’s hosted accounts
Analyze a Website’s performance and generate reports using Analytics and Reporting tools
Develop a project to track the site statistics aligning with business objectives and goals
Learn types & technology of Digital advertisement to drive customer engagement & traffic on the website
Who Can Join This Course?
- Undergraduates / Graduates
- Working Professionals
- Post Graduates, MBA
Exit Profile
- SEO Professional
- Digital Marketing Professional
- Data Analytics Professional
- SMO Specialist web analytics & digital marketing courses
Course duration: 10 Weeks
Certification: Digital Marketing from ICDL Africa
Course minimum entry requirements :
- Kenya Certificate of Secondary Education (KCSE)
- International Baccalaureate (IB)
- International General Certificate of Secondary Education (IGCSE)
- General Certificate of Education (GCE)
