1. Student Recruitment & Conversion

• Respond promptly to enquiries received through phone, WhatsApp, email, social media, walk-ins, referrals and other channels.
• Counsel prospective students on available programmes, entry requirements, fees, study modes and progression opportunities.
• Actively follow up leads and maintain consistent communication until conversion or closure.
• Convert qualified leads into applications and confirmed enrolments.
• Achieve agreed monthly admissions and conversion targets.
• Identify the needs and concerns of prospective students and provide appropriate solutions to move them towards enrolment.
• Maintain a strong pipeline of prospective students and ensure no qualified lead is left unattended.
• Follow up on offers, fee payments, missing documents and pending admissions requirements.
• Develop and maintain relationships with students, parents, sponsors, schools, organisations and referral partners.

2. Admissions Processing

• Guide applicants through the complete admissions process from enquiry to registration.
• Receive, review and verify student application documents.
• Ensure applications are complete, accurate and submitted within the required timelines.
• Prepare admission documentation, including application forms, offer letters and other relevant correspondence.
• Maintain accurate and up-to-date student and prospect records.
• Coordinate with the Academic and Finance departments to ensure smooth student onboarding.

3. Lead & CRM Management

• Record and update all enquiries, applications, follow-ups and conversions in the college CRM or approved tracking system.
• Maintain accurate lead statuses and ensure timely follow-up.
• Track conversion rates from enquiry to application and from application to enrolment.
• Prepare regular admissions reports showing leads, applications, conversions, pending cases and enrolment performance.
• Analyse lead sources and identify opportunities to improve conversion.

4. Student Counselling & Guidance

• Provide accurate information and guidance on programmes, academic pathways, career opportunities and progression options.
• Understand each student’s academic and career objectives and recommend suitable programmes.
• Address objections relating to fees, programme suitability, study mode, entry requirements and other barriers to enrolment.
• Provide a professional and positive admissions experience that reflects the college’s standards.

5. International Student Recruitment & Support

• Support recruitment and admissions of international students.
• Guide international applicants on application requirements and documentation.
• Provide support and general guidance on visa application processes and immigration-related requirements, within the scope of the college’s procedures.
• Assist with pre-departure information, orientation and student onboarding where required.
• Maintain effective communication with international students, parents and external partners.
• Support international recruitment campaigns, education fairs and outreach activities.

6. Marketing & Outreach

• Participate in education fairs, school visits, open days, exhibitions and student recruitment events.
• Support digital and offline recruitment campaigns.
• Identify potential recruitment opportunities and referral networks.
• Build relationships with schools, education agents, community organisations and other potential recruitment partners.
• Support the creation and distribution of admissions and programme information to prospective students.

7. Student Onboarding

• Ensure confirmed students receive the necessary information before commencement of classes.
• Follow up on outstanding documentation and payments.
• Coordinate with relevant departments to ensure students are successfully onboarded.
• Support orientation and other student engagement activities where required.